20+ Diverse Plus-Size Influencers & Bloggers Your Brand Should Work With
One of the various things I do as a ~Creative Consultant~ is help brands work with influencers and micro-influencers. While I love getting paid to peruse Instagram, I’ve found that brands stick to “straight sized” (industry words not mine) influencers, unless they’re explicitly selling to the plus-size market.
Now, y’all, if Tim Gunn can drag Project Runway into 2017 by having plus-size models, and if Refinery 29 has a whole campaign on how 67% of American women are above a size 14, it may be time to get onboard.
I know that emailing influencers/bloggers about partnerships or sponsored posts can be a pain, because when I’m running an influencer campaign, I often see ~25% response rates to my queries. So, to make things easier on you, I’ve put together this post of amazing plus-size and fat-identified influencers who pinky promise to answer their email.
Need help with your influencer marketing efforts? Drop me a line!
I’ve included notes on their brand, types of products they’d be interested in reviewing/promoting, and the kind of budgets they’re looking to work with.
Need someone to manage your influencer marketing? Well, I’m just the gal for you. Drop me a line at briannehuntsman )at( gmail. If you’d like a complete list, with contact info of these babes, I’ve put one together! You can purchase it HERE for $49.99.
Currently this list is pretty white, so I’m prioritizing influencers/bloggers of color. Email me for the form to be included!
Let’s get started!
Note: Best practices for hiring an influencer is $100 for every 10,000 Instagram followers, and most of these influencers charge that (or more) depending on the product.
1. Suma Jane Dark
About: A “minimalist, luxury, vegan” influencer located Portland, who frequently travels to LA and SF. Suma is also a professional editorial photographer.
Starting Rate: $250, open to discussing product trade on a case by case basis.
Instagram: 29,300
What are your hobbies/interests? What kind of products would it make sense for your followers to see you review/share? Minimalist clothing, vegan food, vegan makeup, lifestyle goods, travel (I often road trip to shoot locations), pet products, and photo or tech gear. I travel often and am a professional photographer. My veganism extends to my clothing, as well- I do not promote leather or anything not produced in a cruelty-free way.
Types of Promos: Sponsored Instagram photos (taking a photo with a product), Sponsored Instagram Story, YouTube Review, 1:1 Product Feedback Call with Product/Marketing Team,
2. Saucye West
About: A “casually FINE” blogger and plus-size model from the Bay Area, and the creator of #FatAndFree.
Starting Rate: $200+
Instagram: 23,800
Twitter: 244
Facebook: 16,300
#novababe #thisiswhat400lbslookslike#yourfavoritefatgirl #fatandfree #plussize#plusmodel
Do you have a blog? If so, please link and share your monthly unique views and most popular post, with stats. Blog link here, please email for stats.
What are your hobbies/interests? What kind of products would it make sense for your followers to see you review/share? Beauty, makeup, fashion and Fat Activism.
3. Brianne Huntsman (also the writer of this post!!)
About: A creative entrepreneur and blogger, currently working on my first fashion collection! I’m a recent Stanford graduate in Product Design Engineering, who spends a lot of my time at airports — I love travel! I blog about business, plus size fashion and the LGBT community. Currently, I live in Salt Lake City, Utah.
Starting Rate: $200
Instagram: 17,100
Twitter: 3,200
What are your hobbies/interests? What kind of products would it make sense for your followers to see you review/share? I would love to share products that help women entrepreneurs (from planners to podcasts), fashion (duh), travel products, sewing products and products made by/for the LGBTQ community.
4. Alex Sundstrom
About: Alex describes herself as a “colorful, quirky, and tattooed pin-up blogger,” located in Houston, Texas. She’s a marketing consultant, and she’s currently working on her MBA! Alex loves travel and her dog.
Starting Rate: $250
Instagram: 23,000
Facebook: 2,300
What are your hobbies/interests? What kind of products would it make sense for your followers to see you review/share? Fashion, photography, self love, mental health, travel, and makeup. I typically feature fashion, accessories, and makeup!
Do you have a blog? If so, please link and share your monthly unique views and most popular post, with stats. Yes, link here. 850 monthly views, and my most popular post is one about Boudoir Photography with 1,800 views.
What are your hobbies/interests? What kind of products would it make sense for your followers to see you review/share? I love accessible fashion and beauty.
5. Margot Meanie
About: A “witchy, alternative, whimsical, wanna be minimalist” blogger in Canada.
Starting Rate: $300+
Instagram: 40,000
Facebook: 6,400
YouTube: 4,000
Well I do, kind of…some times you just gotta make your dreams become reality, create your own magic!
What are your hobbies/interests? What kind of products would it make sense for your followers to see you review/share? Fashion, cats, crafts, witchy things, make up, home decor, tattoos/tattoo culture, pins & patches.
Do you have a blog? If so, please link and share your monthly unique views and most popular post, with stats. 16,000 monthly views on MargotMeanie.com. Most popular post here, 688,000 views. {This article went viral in tattoo circles two years ago but is unrelated to what I generally talk about } Most popular post on brand: 39,000 views
6. Marcy Cruz
About: Marcy is a body positivity and body confidence speaker, signed fit model and Latina plus size blogger. She lives in New York City, and is a proud auntie!
Starting Rate: $300
Instagram: 10,400
What are your hobbies/interests? What kind of products would it make sense for your followers to see you review/share? Travel, mentoring young women, fashion over a size 24.
7. Jessica Rihal
About: A “body-posi yogi from Southern California, who loves athleisure, and has a sexy/minimalist aesthetic with pops of color.”
Starting Rate: $60 USD
Instagram: 7,800
Twitter: 600
What are your hobbies/interests? What kind of products would it make sense for your followers to see you review/share? Yoga, fitness, fashion, and travel.
8. Rosey Blair
About: From Rosey: “A bright, colorful and crazy gal from Texas, currently in the beginning stages of nesting. Big hair and a bigger mouth.” She’s ALSO a plus size actress, so get in here with those scripts!
Starting Rate: $250
Instagram: 13,500
What are your hobbies/interests? What kind of products would it make sense for your followers to see you review/share? I love sharing all my
beauty, travel (headed to NYC this summer and traveling internationally this fall)and home decor faves. Trying to hone my cooking skills so I can post a few holiday recipes this year!
9. Lakeisha Shurn
About: A “dark, romantic, witchy and whimsical” blogger from Dallas, TX.
Starting Rate: $200+
Instagram: 20,100
Facebook: 103,000
YouTube Video — dedicated $300 (4mins max) every additional min — $100 YouTube video — 1 min mention in an approx 7 min video $200 Blog Post -dedicated $150 Blog post — mention (about 100 words) $75 IG post with product $200 IG Post with giveaway $350 Fb post $350 Tweet $75
10. Katana Fatale
Katana Fatale
About: A “sexy comfy witch baby” influencer located in the PNW. Katana Fatale is an established plus size model, who has worked with a variety of corporate and plus size brands.
Starting Rate: $100 USD, negotiable.
Instagram: 34,000
Tumblr: 100K+ Followers
Shot with @marieclairemagtoday! Hair styling by @mathewkinser33 , color by Olivia Mick.
What are your hobbies/interests? What kind of products would it make sense for your followers to see you review/share? Makeup, skincare (cruelty free), accessories, and all things plus size fashion.
11. Maggie McGill
About: A plus size fashion and lifestyle blogger based in the DMV (Washington DC are). Maggie is queer, body positive, and obsessed with all things autumnal and cozy.
Starting Rate: $175+
Instagram: 4,000
Twitter: 600
YouTube: 5,000
What are your hobbies/interests? What kind of products would it make sense for your followers to see you review/share?
I’m interested in photography, home décor, fashion, my cat, television, LGBTQ+ activism, and beauty. I would love to share products like cameras, clothing, makeup and skincare, cozy homeware, and projects and media that are made by/for queer and/or body positive people.
Do you have a blog? 2,500 monthly views on MagsMcGill.com. Most popular post has 1,300 views and is about New Years resolutions that aren’t dieting.
Micro-Influencers: Those with less than 10,000 Total Followers
1. Coco Madrid
About: Mid 30’s Professional Party girl aka Event Curator who has to dress for every occasion. However the foundation of my style is rooted in Goth, Boho, and NW cool aesthetics. I would love to represent the over 30 socialites as well as the Black Latinas.
Starting Rate: $0 (Seeking collaborations in exchange for product)
Instagram: 3,000 Followers
Facebook: 400
What are your hobbies/interests? What kind of products would it make sense for your followers to see you review/share? Fat Fashion, attending and curating music events, making Traveling Altar Boxes, collecting vinyl/tapes (headphones, audio), figuring out how to be fashionable during the 9 months of the year that’s it’s raining (shoes, rain gear).
3. Kristen Wong
About: A “sexy and eccentric, art school graduate” living in San Francisco, CA.
Starting Rate: $100
Instagram: 1,900
What are your hobbies/interests? What kind of products would it make sense for your followers to see you review/share? Lingerie, art stuff, eyebrow products, and jewelry.
4. Amanda LaGuardia
About: “Business woman, a model and mom to 2 who can turn it up on the daily” located in the PNW.
Starting Rate: $80
Instagram: 4,100 Followers
What are your hobbies/interests? What kind of products would it make sense for your followers to see you review/share? Cooking, baking, makeup, clothing, candles, and books.
5. Kanda Mbenza-Ngoma
About: Kanda is a professional plus-size model (having worked with Beth Ditto, Chubby Cartwheels, Copper Union and others!. She is especially interested in working with brands looking for models! She describes herself as a “ color loving plus size model that is located in Portland, Oregon.”
Starting Rate: $50 USD. Open to trade for product on a case by case basis
Instagram: 2,437
What are your hobbies/interests? What kind of products would it make sense for your followers to see you review/share? I’m a singer/songwriter, model and co-host of THE CONVERSATION podcast. I love taking care of my natural hair, my skin and love natural products. I love all things crystals, tarot and witchy. I also really believe I have a versatile look and can make a lot of things look good on me. I am open to review or share anything that I personally relate to.
6. Jacqueline Nealon (Whitmore)
About: A “Kitschy Vintage Manic Thrift Pixie” who owns CopperHive Vintage, a thrift store, in Salt Lake City, Utah.
Starting Rate: Swag to Paid. Negotiable.
Instagram: 5,000
What are your hobbies/interests? What kind of products would it make sense for your followers to see you review/share? VINTAGE! (Or inspired) I love all oddities, and alternative fashion. WE NEED MORE REPRESENTATION!
7. Jen Wilder
About: A blogger with a “trendy and alternative aesthetic, with a rocker edge.” I’m also a fashion designer with 15 years experience in private label manufacturing for major retailers including Bebe, BCBG, Guess, Charlotte Russe etc.
Starting Rate: $150
Instagram: 5,000
Twitter: 1,500
What are your hobbies/interests? What kind of products would it make sense for your followers to see you review/share? Hair dye, lipstick, clothing, shoes, moisturizer, wrinkle cream, sunscreen, sunglasses, accessories, and hats
9. Tracy Broxterman
About: I’m a goth mom/comfy goth from Orange County, CA.
Starting Rate: $50
Instagram: 6,800
Twitter: 1,500
What are your hobbies/interests? What kind of products would it make sense for your followers to see you review/share? Parenting, alternative fashion, home decor, food/coffee. Clothing, jewelry, kids products
10. Laurel Dickman
About: I’m a plus-size bohemian (Bopo Boho!) raised in the Southern US and now living with my husband in the Bay Area.
Starting Rate: $25 per dedicated post, $50 per product giveaway. $5 per direct link, $2 link on FB/Twitter.
Instagram: 5,400
Twitter: 1,400
Facebook: 850
Hair and makeup by @jodivaughnmuah
Dress by @swanketyswank
What are your hobbies/interests? What kind of products would it make sense for your followers to see you review/share? I’m a professional writer who is also 6'1" and interested in fashion for tall babes!
Beyond that I am into plus-size fashion (4x is reliably my size and I can still fit into most 3x’s), beauty (I love cosmetics, skincare, and hair care!) music (genuinely mean it when I say I listen to just about every kind there is, but usually stray from Top 40), cooking, film, television, esoteric arts (tarot, astrology, etc), coffee, tea, sweets, reading, photography, candles…
Anything else we should know? (Feel free to link to a Media Kit if you’d like!) While I am getting started with IG and my blog, I have a dedicated following through my writing via Ravishly. It’s beginning to translate through my following on IG and FB.
11. Kat Eves
About: An “eccentric and colorful but (mostly) put together” stylist and ethical fashion blogger located in LA. Vlogging for Remake Our World starting in October 2017.
Starting Rate: $0 (Seeking collaborations in exchange for product)
Instagram: 2,600
Facebook: 216
Twitter: 2,200
What are your hobbies/interests? What kind of products would it make sense for your followers to see you review/share? Ethically/socially conscious fashion.
Note: Kat only works with ethical brands for herself, but her clients are a little more open to different options.
12. Hayley Atherton
About: Hayley is a professional makeup artist, splitting time between New Mexico and Portland. From Haley: “My aesthetic is soft and floral. A love for color including bold and pastel. Also glitter, all the glitter!”
Starting Rate: $50
Instagram: 2,400
What are your hobbies/interests? What kind of products would it make sense for your followers to see you review/share? I’m a makeup artist so anything beauty related would work really well, I also post some fashion posts and love to share bargains/well made products worth the cost. I’m definitely also interested in hair care products.
13. Chaya Milchtein
About: Chaya is a “bright and colorful” blogger, who loves bold prints and travel. She lives in Brooklyn with her partner, and is a Shop Manager at a local mechanic shop.
Starting Rate: $100
Instagram: 6,254
Facebook: 1,000
Types of Promos: Sponsored Instagram photos (taking a photo with a product), Sponsored Instagram Story, 1:1 Product Feedback Call with Product/Marketing Team
What are your hobbies/interests? What kind of products would it make sense for your followers to see you review/share? Makeup, shoes, boots, dresses, perfume, work shoes, skincare, acne products, purses, sun glasses, hair care for curly hair goddesses.
14. Astra Marie
About: A vlogger and model from Long Beach, CA, Astra Marie definitely has 70’s vibes going on! She describes herself as a “Funky fab happy black magical girl.”
Starting Rate: $100
Instagram: 5,500
What are your hobbies/interests? What kind of products would it make sense for your followers to see you review/share? Anything pretty much can be sold by me. My hobby is biking with my jams booming on my speaker. Dancing to good music and all events. I also love to thrift and create fabulous affordable looks. Also I am a crazy glasses collector.
15. Vanessa Friedman
About: Vanessa is a writer, jewish fat babe and hiker extraordinaire. She’s written for Autostraddle, Shape Magazine, and other cool publications.
Starting Rate: $40, also interested in product for trade
Instagram: 3,200
Twitter: 1,000
What are your hobbies/interests? What kind of products would it make sense for your followers to see you review/share? I’m a hiker and outdoorsy person, so camping/hiking products would be awesome. I’m also into homesteading products like cooking, baking, canning, gardening etc.
Do you have a blog? If so, please link and share your monthly unique views and most popular post, with stats. Blog is here and has 50–100 views a day, on average.
16. Ashleigh Elizabeth
About: A motivational speaker and model who has a “Classy w/cutting edge” style, Ashleigh is HQ’d in Portland, OR.
Starting Rate: $150
Instagram: 2,300
What are your hobbies/interests? What kind of products would it make sense for your followers to see you review/share? Music, family, medical networking Fashion and business. Finding ways to connect all aspects
About: A queer, fat, non-binary babe and founder of Comfy Fat. Blogging about fat accessibility and intersectionality, sharing resources, and hoping to make the world a little more comfortable.
Hobbies/interests/products for followers to see/share: Fat comfort and accessibility. LGBTQ marketed products, hygiene and self care, big and tall clothing, androgynous and masculine clothing, limited mobility aids. Extended size/custom clothing.
ABOUT THE AUTHOR
Hi, I’m Bri! A queer fashion designer (currently paying for that calling as a business and marketing professional for HBICs). Insta here, twitter here, and website here.
