Choosing a Facebook Quiz Platform — Get Likes & Grow Your Email List
We’ve all spent wayyyyyy too much time taking those fun Buzzfeed quizzes, am I right?
While I’m not stoked about that lost time, I DO love the concept of quizzes — and how they can be used to drive customer engagement, grow a social media following and an email list.
I decided I wanted to test out doing a Facebook quiz for my blog (so I can share data, can’t do that with client info!), and I was really interested if the CPA (cost per acquisition) for email and social follows would be lower using a quiz.
— → Short on time? My fave is the “Quizzes for Pages.”
**My Dream Quiz Format**
Ideally, I’d like to see a Facebook Quiz that requires the user to “Like” the Facebook page before proceeding, but, alas. Doesn’t exist.
That said, I’ve reviewed a few top Facebook Quiz platforms for you below:
Interact — WEBSITE Quiz for Coaches & Freelancers ($129— $209 a month)
This company is killing it with influencer partnerships (Jenna Kutcher, anyone?). It does have the options for quiz takers to “Like” a brand’s social . media pages after a quiz, and it also has a “Share My Results” function.
This is a platform focused on driving email signups, not social media followers.
This is a platform focused on driving email signups, not social media followers.
This isn’t an effective marketing tool for Facebook, but could be great for interested leads that visit your website.
The platform does drive email signups by only sending quiz results via email. (The Five Love Languages does this, and I think it’s brilliant.)
There are a variety of quiz types, and the platform does do a great job of teaching you how to use the tools with short videos.
The quizzes also embed into *blog posts*, which intrigues me. I’m still focused on my dream of a “Facebook like” feature, but this platform is in the running. I’d much rather have emails over likes!!
Hot Tip
From reviewing the various quizzes on the site, some quizzes give you the title of your result, but then send you to their WEBSITE to see a description of it. Brilliant!
WooBox — Marketing Quiz Builder
The website required me to connect it to **my** website to take a tour. NOPE! NEXT!
Quiz-App
I think this is my winner! The platform quickly showed all the features I cared about (didn’t have to go digging), and they have a demo on a Facebook page.
Love it.
I also love that they have pricing by one quiz or annually, letting you test the platform to see what results you get before signing up longterm.
Typeform — Feedback from Existing Customers & Employees
Typeform showed up when I was looking for platforms, but they’re move bottom of the funnel // reactivate past customers.
About Me (Bri)
Hey there! My name is Brianne Huntsman, and I’m a designer and consultant. I specialize in influencer marketing and increasing organic social media engagement. You can follow me on Twitter or check out my website here.
