Coaches with No Credentials
Y’all I’m concerned.
I’m concerned with the amount of bullshit coaching I’m seeing. And I’m not calling bullshit on specific methodologies or niches — variety is the spice of life, and what’s good coaching for a friend may not work for you.
But something I’m seeing so much of, is coaches building things like “6 Figure Marketing Club” when they themselves haven’t made that money. Or WORSE, they make all their money teaching people how to make courses/programs/BS to make money.
“I’ll teach you to make 6Figures by selling online courses, but first take my online course on making 6Figures. The same course that I use to make a shit ton of money off of schleps like you.”
It’s a circle jerk, frankly.
If you can’t identify a coach’s product in a succinct sentence, LEAVE.
Here, I share a questionnaire that helps you find the right coach for your needs:
Coach Questionnaire
- Don’t settle on the first coach you talk to. Make it a point of looking up 5 and reaching out to at least 2 for a chat.
- What’s your budget? How much ROI does your coach need to bring within 3 months to make sense to keep retaining her?
- What do her testimonials/referals say? If you’re dropping more than $1,000 on a coach, get a fucking referral on the phone. Better yet, get three.
- What are her credentials, and how will they specifically help you? Did she build an etsy empire, starting at $0 and making 6 figures? Was her startup bought out? For how much? Has she worked with people in your industry before?
5. Has she done what you want to do? Or helped someone do what you want to do? Worked in the industry or with the customer you’re targeting?
6. Is she transparent about what she *doesn’t* do? Coaching isn’t a fucking 7-Eleven, and you should beware a Jane-of-All-Trades. She should be real clear about the type of people she doesn’t help.
7. Does she have a referral network? Shitty coaches stink, and if she’s not hanging out with other coaches it’s because they can’t stand to be around her.
8. What will meetings include? How much homework per week will be assigned? Read the fine print.
9. You can say, “No.” at any time. Any point in the call or email discussion or fb chat. Just because you’re talking to someone doesn’t mean that you have to hire them. Now, don’t be an asshole. COMMUNICATE. Let them know if you’re not going to secure their services, so you can both move on
If you feel pressured to buy, or if she hems and haws about her rates — get out. None of that “Pricing doesn’t matter, it’s about the value I bring.” Uh, yes, we live in a late capitalist society, and money does fucking matter.We’ve got empires to build, and no time for bullshit.
Above all, a great/stellar coach will be totally fine with you asking probing questions, and she’ll probably invite you to chat on the phone to go over everything (emails can get lengthyyyy). If you’re not comfortable getting on the phone (conflict averse, anyone?) that’s fine!
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